Kaivalya
Performance marketing, SEO, AI workflows
Figures
- Top sitewide campaign ROAS5.71×
- Makeup for Kids campaign ROAS5.55×
- Lifetime spend in paused campaigns83.2%
Work done
- 1Read-only audit of the full change history
- 2Fixed measurement before touching spend
- 3Revived the paused winners with explicit stop-rules
- 4Cut hundreds of keywords to ten
Verified ROAS against break-even in 12 days
86.9% of product-page viewers never added to cart, so I held ad spend for two weeks while measurement was repaired.
Figures from the Google Ads account, opened on a call.
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